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Scarecrow Video welcomes VIDEOLAND author Daniel Herbert

Friday, March 21st promises to be a celebration of physical media at Scarecrow Video.  The evening will kick off with an in-store appearance by author Daniel Herbert to chat about the changing role of video stores in America and to sign his book, Videoland: Movie Culture at the American Video Store.  Immediately following the book signing, Dan will introduce his pick for The Screening Room, Adjust Your Tracking: The Untold Story of the VHS Collector.

Videoland offers a comprehensive view of the "tangible phase" of consumer video, when Americans largely accessed movies as material commodities at video rental stores. Video stores served as a vital locus of movie culture from the early 1980s until the early 2000s, changing the way Americans socialized around movies and collectively made movies meaningful. When films became tangible as magnetic tapes and plastic discs, movie culture flowed out from the theater and the living room, entered the public retail space, and became conflated with shopping and salesmanship. In this process, video stores served as a crucial embodiment of movie culture’s historical move toward increased flexibility, adaptability, and customization.

Adjust Your Tracking is a new documentary by Dan Kinem and Levi Peretic about the subculture of video fiends who continue to hunt down and collect VHS tapes.  The film features interviews with over 100 VHS collectors, video store owners, directors, producers, and more from across the country.

Join us in welcoming Dan back to Seattle, discover Scarcrow’s part in Videoland, and get ready to fall in love with VHS all over again.  Viva physical media!  Beer and snacks will be available at VHSpresso.  


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